Concept spearheaded by me, this unconventional campaign blends SNL-style humor with clever branding to capture viewers' attention and leave a lasting impression. With creative scripts, original product concepts, and expertly crafted animations, each spot promises a fresh perspective on sports marketing. Get ready to laugh out loud and rethink what's possible with our unique approach to advertising.
Working with 4-Wall Entertainment, I spearheaded the design of sets and animations utilized in the production. Additionally, I oversaw the production process by managing the shoot, including budget creation, and hiring the on-site production crew.
Drawing inspiration from the intro of the movie "Cockneys vs Zombies," I crafted a 30-second branding commercial for "April in the D." This entire creation was built using After Effects.
Collaborating directly with the Detroit Pistons, I played a pivotal role in designing the Video Cube set, served as the on-site video technician during the shoot, and created all the animations for the video screens. Post-shoot, I took charge of finalizing graphics and conducting color correction for all commercials within this campaign. These assets were utilized for player gladiator shots, enhancing production elements for game broadcasts.
For the April in the D campaign, I crafted an animation entirely by hand, meticulously drawing each frame. To accomplish this, I captured reference footage of diverse players in similar actions, enabling me to painstakingly construct a sequence frame by frame. This approach facilitated seamless morph transitions between players, ensuring a fluid and dynamic outcome for the campaign.
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